Stacia Patin Marketing Services
Hi, I’m Stacia Patin, marketing consultant here to support you with your holistic marketing and branding needs.
My experience covers 14 years of marketing, design and creative planning across B2B, DTC and e-commerce businesses with expertise across the digital marketing landscape from Paid Search, SEO, Paid Social, Programmatic / Display, CTV and Affiliates. I have experience working with a variety of budgets, from $1K a month budgets targeting local marketing strategies to $40M a year programs supporting multiple marketing channels, product lines, audience segments and global geographic locations across web & app acquisition efforts.
I’m here to support you in building a custom marketing strategy that defines your brand identity, builds an effective content and creative strategy, prioritizes executional media and technical analytics plans. Throughout this process I’ll be a sounding board to offer guidance with the complexities of unlocking the digital marketing landscape.
Work with me to create a custom marketing strategy and executional plan.
Hourly Rate starts at $85 / hr, reach out for a Free 1 hour initial consultation.
I can work with you to support your:
1. Strategic Foundation
Custom Marketing Strategy: Developed around your specific niche, business model, and goals.
Audience & Demand Insights: Identify and refine your target audience(s), keyword strategy, and assess demand within your industry.
Brand Identity Development: Define your brand values, positioning, differentiators, and key value propositions to guide messaging and tone across all channels.
Roadmap Prioritization: Build a tailored marketing roadmap—digital and offline—based on your business maturity (start-up, mid-size, etc.) and growth opportunities.
2. Digital Presence Setup
Channel Recommendations: Guidance on where to start building your digital footprint.
Business Page Creation: Setup and optimization of key business profiles (Google Business, LinkedIn, Meta, Apple Maps).
Website Content Support: Copy and imagery updates to align your website with your refined brand identity.
3. Measurement & Analytics Infrastructure
Google Analytics Implementation
Google Search Console Setup
Event Tracking (e.g., form submissions, clicks
Installation of User Behavior Tracking Tools
Custom Reporting Dashboard Configuration
Ongoing Performance Analysis, Optimization and Attribution support.
4. Organic Growth Strategy
Content Strategy & Planning: Develop a roadmap of content themes and formats designed to build brand trust, authority, and SEO visibility.
Monthly Blog Posts: SEO-optimized blog articles written to support ongoing thought-leadership and build SEO traction for mid-funnel keywords.
Organic Posting: Regular updates to key business pages (Google, LinkedIn, Meta).
5. Paid Media Execution
Ad Platform Setup & Launch: Execution of campaigns on platforms such as Google Search, Meta (Facebook/Instagram), and LinkedIn.
Creative Direction & Ad Copywriting: Messaging, visual recommendations, and asset guidance tailored to each channel.
Budget Strategy: Recommendations based on business goals and channel effectiveness.
Ongoing Optimization & Reporting: Weekly performance reviews, testing strategy, and data-driven iteration.
6. Website and Branding Design Services
Branding Design Services
Transitioning to new CRM (content management system - essentially the back-end user interface of your website)
Website Design Services
Setting up e-commerce components of the website.
Ad Creative Design Services
7. Continuous Strategic Support
Weekly Consultation Calls: Discuss business priorities, performance updates, and marketing focus areas.
Hands-on Strategic Guidance: Agile support that adapts as your business evolves and scales.
Just need Logo Design Services?
Work with me to create a logo that persists across all your marketing touch-points.
Design Fees start at $250, reach out for a custom quote.
One-on-one design consultation to align on design needs.
Multiple reviews to ensure happiness with logo / branded content.
Working files delivered in high resolution for print & web needs.
3 versions (main logo, circle & wordmark) to support differing website needs.
Contact me to get started
What to expect next
I will get back to you within 48 hrs to align on a time for your 1 hour consultation and send over a Google meets link to review your website and talk through your needs, I’m open to a video call or just phone call, I’ll leave that up to you. After our conversation, I will send over a statement of work & custom quote for my services.
My Why:
Having started my own small business selling my art and designs in 2024, I’ll be the first to say that it’s not easy! Despite my 14 years of experience in marketing for large companies with multi-million dollar media budgets, implementing SEO tactics, writing content, creating integrated and complex paid media strategies supporting multiple product lines, budget planning and building robust reporting dashboards… when I started my own business I was quickly humbled and realized I had to learn some valuable lessons on prioritization. Honestly there are so many directions to be pulled in and my head was spinning. My advice, start small and get focused on what really matters, because when it’s all on you… it can be a lot harder to see the big picture and it’s so easy to get overwhelmed with trying to do it all at once. Now with technology evolving faster than ever, AI hype and social media influencers blasting you with clickbait tactics that may not be relevant to your business it’s harder than ever to see through the fog. Good marketing isn’t a quick win, so don’t fall for quick win tactics that don’t build real engagement. Invest in research and really getting to know your customer, their needs and how to truly resonate with them to build long-term engagement and growth. It can take more time, but the rewards are tangible.
After some initial missteps and dead ends in finding my intended audience and breaking through the noise, I’ve learned the importance of being patient with yourself and prioritizing people. Remember that it’s okay that you’re not perfect, we’re not machines, but a good marketing plan takes consideration and building intentional experiences. Here are a few tips to consider to set your business up for success.
As a first step, it’s critical to define your brand identity and research your audience to know who you’re serving and what drives their decision making, so you can speak to their needs and be present where they are.
Ensuring your product or service showcase your care and considers your demographic audience actual needs through real feedback can be critical for differentiation.
Getting the SEO technical foundations of your website and organic online presence set up is a strong first step for ensuring you can be found online, but this needs to be viewed as a long-term investment, it takes time to build authority online. It’s not an overnight magic trick.
Building value based touch-points with your customers with a focus on building your awareness and relationship goes much farther in impacting your LTV but it will take time to realize the value of your investment.
The funnel is real, channel differences in user behavior are fairly predictable, but remember that the flow is asynchronous, customers can engage with you online many times before actually reaching out. While every marketing channels attributable ROI may differ, they do play different roles in the customer journey, from building awareness, to driving affinity, to driving action, understanding these differences and building out your tactics through testing and learning is key.
This foundational work is the backbone to creating a brand story that resonates with your customers. Overall, I believe good marketing is like building a relationship, once foundational pipes are built and value proposition messaging is aligned upon, showing up regularly and consistently where you can provide value to your audience will amplify your message. Garnering good will to encourage new customer growth and repeat customer engagement and drive word of mouth are huge wins. I will help you define these plans through asking critical questions to clarify your brand identity and messaging plans.
Through my journey, I’ve realized there’s a great need for business owners to have a trusted sounding board, someone to ideate with and align on the priorities and next steps in the planning process and so I’ve decided to offer 1-on-1 marketing consulting services to help you identify your priorities and roadmap your marketing strategy towards what will be the most impactful next steps for your business needs.
Good marketing isn’t about doing everything in all directions… or about catching the next viral trend…. It’s about focusing on what will be most impactful for your specific business. Understanding the objectives and value of different marketing tactics and channels and how they are serving you in building the relationship with your customer is critical in prioritizing your investments and defining successful KPI’s that mean something vs. simply focusing on vanity metrics.
If you align with this mentality and need a sounding board to support you in roadmapping your marketing strategy, please set up a Free 1 Hour Consultation where we’ll go over your biggest concerns and the 5 W’s to get started. Let’s see if working together makes sense for your marketing needs!
Marketing Consultation Hourly Rate starts at $85 / hr, reach out for a Free 1 hour initial consultation.
Coming Soon
DIY Marketing Checklist
After 14 years in digital marketing, I’ve learned the ins & outs and understand that sometimes you just need a bit of guidance. To help with this, I’m putting together a marketing checklist of how to set up your digital marketing for long-term success!
My marketing philosophy stems from the idea that you need your foundational pipes set up correctly, and from there it’s about building relationships with your audience. I’ll outline the game-plan to help you win the game. Sign up for my Newsletter to get notified when it’s released.